IAP Signal Lab
A six-week studio where product and analytics pairs rebuild In-App Purchase Analytics from raw store events to finance-ready LTV.
Instructor
Arisa Thongchai
Former analytics lead for a Thai subscription marketplace. Arisa spent eight years reconciling App Store Connect exports with warehouse facts before designing Cachebenchgrid’s signal curriculum.
Modules
What you work through
- Event grammar — Map purchase, renew, refund, and restore into a single fact table without double counting.
- Refund latency clocks — Measure how delayed chargebacks warp weekly reporting.
- Trial collapse maps — Separate intentful trials from accidental family-share noise.
- Grace & billing retry — Model soft-fail windows that stores hide in secondary reports.
- Regional cohort craft — Window Thai festival spikes without poisoning global baselines.
- Decision memos — Package findings so engineering and finance share one vocabulary.
Learning outcomes
- Rebuild LTV with restore-aware attribution.
- Spot receipt fields that silently break currency rollups.
- Design cohort windows that survive Songkran and late refunds.
- Write a one-page analytics brief executives can defend.
Honest limitation
This course does not teach SDK implementation or App Store Connect admin workflows. You need access to exported events or warehouse tables; we will not generate production code for your stack.
Learner notes
“Week three’s refund latency drill exposed a seven-day blind spot we had been calling ‘organic churn’.”
Ploy · Monetization PM, Bangkok
“Strong on method. The homework load is real — expect two evenings a week if your warehouse docs are messy.”
Daniel K. · Analytics contractor
FAQ
Do I need engineering partners in the cohort?
Ideal, not mandatory. Solo analysts succeed when they can export events; pairs move faster on instrumentation follow-ups.
Is the price a checkout?
No. Pricing is informational only. Seats are confirmed through the contact form or email — there is no in-site payment.
What if my app is Play-only?
Labs include Android Billing examples. StoreKit modules still teach transferable concepts even if you skip Apple-specific drills.
Will this fix a broken data warehouse?
No. We help you diagnose and prioritize fixes. Migrating pipelines or rewriting ETL is outside scope and often requires your platform team.